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A Success Story of a Great Businessman

Hussain al Nowais, the Emirates Holdings managing director and chairman, enjoys taking challenges, such as making dying companies live and soar high in the world of business. A lot of people are wondering how this UAE businessman succeeded so much in his career.

According to Hussain al Nowais, he was born in the time when life was so hard, which made him push his limits.

In an interview, Hussain al Nowais shared that he has experienced the hardships of their parents back then. And truly time will come that you will reap what you saw, especially that they are now more than capable to sustain themselves due to hard work.

He shared that back in the 1950s, drinking purified drinking water is already a kind of luxury while having an air conditioner for a room is just unthinkable. Abu Dhabi looked like a village with no citizens, as Hussain al Nowais described it before. He also mentioned that his family once lives in the area of Corniche, wherein Al Husn was the town’s centre.

Hussain al Nowais was sent to Qatar to study since Abu Dhabi’s schooling was insufficient.This did not only happen to him but to many people before, considering as a norm.

Al Nowais’ family only returned to Abu Dhabi, along with other families, when Sheikh Zayed bin Sultan Al Nahyan became the president of UAE. Their progress as a family started with Al Nowais’ grandfather who from a pearl merchant became a trader for foodtsuffs and materials. The business was good, making their family have a trade organisation.

Al Nowais went to the U.S. to study after he got his high school diploma from a school in Abu Dhabi.

After finishing a business administration course in the U.S., he was totally filled with wisdom and might, which gave him the courage to go back home in order to practice what he has learned. In 1978, Al Nowais was known to be one out of few who was able to study outside UAE and was able to successfully communicate with businessmen from different countries.

Along with his dedication, intelligence, luck, and commitment, he was able to evolve their family business into a well-known contracting, trading, distributing, and manufacturing company, which is not limited in UAE. According to him, he almost started from nothing in order to build what he has now.

When his career was still trying to grow, one event that he considers as the turning point was when he got a contract for a department in the government in supplying equipment for electrical use.

By improving his acquired skills and knowledge, he became successful in his chosen career.

During the Gulf War, Al Nowais saw their food business as something that would succeed because it is needed. By acquiring businesses that are already failing, he found ways to restructure and make them rise again.

In this very moment, he is still sharing his knowledge to many and earning more money, especially that Federal Foods is under his name.

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